« LikeCube joins the Time Out family | Main | Online marketing and social media strategy »
Thursday
Nov182010

What does Google Hotpot mean for other location businesses?

Yesterday, Google launched an early release of Google Hotpot - a location-based recommendation engine “powered by you and your friends”. Several of the ideas we have advocated over the years are implemented in Hotpot (e.g.: quick in-place ratings; getting started by offering a selection of places to rate) and more are likely to come.

Google is moving fast into the location space, becoming more than just a simple search engine that filters data from third party services. With Hotpot, Google becomes a much more serious content creator contender as it makes it much easier for people to rate and review places. Most importantly, Google sees that delivering personalised recommendations will motivate users to contribute to Hotpot and add their friends. And soon Facebook will likely follow suit.

This a serious threat to local business review websites, checkin services and travel sites, which makes the adoption of personalised recommendations more important than ever. Maximising the value and uniqueness of your site content is becoming a must in order to compete with the likes of Google and Facebook. It is also key to increasing customer loyalty and brand recognition.

LikeCube works with all kinds of location related data, like ratings, reviews, bookings, checkins, and metadata about places. And we work out the best way of tailoring this data for your users. So if you feel you need an expert to get you to market now, contact us.

References (57)

References allow you to track sources for this article, as well as articles that were written in response to this article.
  • Response
    Football is really one particular of the greatest sports in America. It has a significant following.
  • Response
    Response: paket pulau tidung
    Innovative personalized recommendations solutions for Travel - Blog - What does Google Hotpot mean for other location businesses?
  • Response
    Innovative personalized recommendations solutions for Travel - Blog - What does Google Hotpot mean for other location businesses?
  • Response
    Response: cheap essay
    Businesses often have essential intellectual property that demands protection from competitors for the corporation to stay profitable. This could want patents, copyrights, preservation of transaction secrets.
  • Response
    Response: xbox 360 live
    Innovative personalized recommendations solutions for Travel - Blog - What does Google Hotpot mean for other location businesses?
  • Response
    Response: Tax Firms
    Innovative personalized recommendations solutions for Travel - Blog - What does Google Hotpot mean for other location businesses?
  • Response
    Response: asuransi
    Innovative personalized recommendations solutions for Travel - Blog - What does Google Hotpot mean for other location businesses?
  • Response
    Response: compare mortgages
    Innovative personalized recommendations solutions for Travel - Blog - What does Google Hotpot mean for other location businesses?
  • Response
    Innovative personalized recommendations solutions for Travel - Blog - What does Google Hotpot mean for other location businesses?
  • Response
    Response: dog training
    Innovative personalized recommendations solutions for Travel - Blog - What does Google Hotpot mean for other location businesses?
  • Response
    Innovative personalized recommendations solutions for Travel - Blog - What does Google Hotpot mean for other location businesses?
  • Response
    Response: elsalumni.de
    Innovative personalized recommendations solutions for Travel - Blog - What does Google Hotpot mean for other location businesses?
  • Response
    Innovative personalized recommendations solutions for Travel - Blog - What does Google Hotpot mean for other location businesses?
  • Response
    Response: hcg setup website
    Innovative personalized recommendations solutions for Travel - Blog - What does Google Hotpot mean for other location businesses?
  • Response
    Innovative personalized recommendations solutions for Travel - Blog - What does Google Hotpot mean for other location businesses?
  • Response
    Innovative personalized recommendations solutions for Travel - Blog - What does Google Hotpot mean for other location businesses?
  • Response
    Innovative personalized recommendations solutions for Travel - Blog - What does Google Hotpot mean for other location businesses?
  • Response
    Response: xtrememind
    Innovative personalized recommendations solutions for Travel - Blog - What does Google Hotpot mean for other location businesses?
  • Response
    Innovative personalized recommendations solutions for Travel - Blog - What does Google Hotpot mean for other location businesses?
  • Response
    Response: Hiring Expatriates
    Innovative personalized recommendations solutions for Travel - Blog - What does Google Hotpot mean for other location businesses?
  • Response
    Innovative personalized recommendations solutions for Travel - Blog - What does Google Hotpot mean for other location businesses?
  • Response
    Innovative personalized recommendations solutions for Travel - Blog - What does Google Hotpot mean for other location businesses?
  • Response
    Innovative personalized recommendations solutions for Travel - Blog - What does Google Hotpot mean for other location businesses?
  • Response
    Response: RH10 piano lessons
    Innovative personalized recommendations solutions for Travel - Blog - What does Google Hotpot mean for other location businesses?
  • Response
    Innovative personalized recommendations solutions for Travel - Blog - What does Google Hotpot mean for other location businesses?
  • Response
    Response: http://ow.ly/
    Innovative personalized recommendations solutions for Travel - Blog - What does Google Hotpot mean for other location businesses?
  • Response
    Innovative personalized recommendations solutions for Travel - Blog - What does Google Hotpot mean for other location businesses?
  • Response
    Response: Cleveland Browns
    Innovative personalized recommendations solutions for Travel - Blog - What does Google Hotpot mean for other location businesses?
  • Response
    Response: http://besiki.co
    Innovative personalized recommendations solutions for Travel - Blog - What does Google Hotpot mean for other location businesses?
  • Response
    Innovative personalized recommendations solutions for Travel - Blog - What does Google Hotpot mean for other location businesses?
  • Response
    Response: no money down
    Innovative personalized recommendations solutions for Travel - Blog - What does Google Hotpot mean for other location businesses?
  • Response
    Response: visite site
    Innovative personalized recommendations solutions for Travel - Blog - What does Google Hotpot mean for other location businesses?
  • Response
    Response: product testing
    Innovative personalized recommendations solutions for Travel - Blog - What does Google Hotpot mean for other location businesses?
  • Response
    Response: see page
    Innovative personalized recommendations solutions for Travel - Blog - What does Google Hotpot mean for other location businesses?
  • Response
    Innovative personalized recommendations solutions for Travel - Blog - What does Google Hotpot mean for other location businesses?
  • Response
    Response: wordpress.com
    Innovative personalized recommendations solutions for Travel - Blog - What does Google Hotpot mean for other location businesses?
  • Response
    Innovative personalized recommendations solutions for Travel - Blog - What does Google Hotpot mean for other location businesses?
  • Response
    Innovative personalized recommendations solutions for Travel - Blog - What does Google Hotpot mean for other location businesses?
  • Response
    Innovative personalized recommendations solutions for Travel - Blog - What does Google Hotpot mean for other location businesses?
  • Response
    It is the patch up segment of business spots where nearby business placings are shown. It gives an opportunity like when it is gotten to, can look for what really searching for.
  • Response
    Innovative personalized recommendations solutions for Travel - Blog - What does Google Hotpot mean for other location businesses?
  • Response
    Innovative personalized recommendations solutions for Travel - Blog - What does Google Hotpot mean for other location businesses?
  • Response
    Innovative personalized recommendations solutions for Travel - Blog - What does Google Hotpot mean for other location businesses?
  • Response
    Innovative personalized recommendations solutions for Travel - Blog - What does Google Hotpot mean for other location businesses?
  • Response
    Innovative personalized recommendations solutions for Travel - Blog - What does Google Hotpot mean for other location businesses?
  • Response
    Response: avataria hack
    Innovative personalized recommendations solutions for Travel - Blog - What does Google Hotpot mean for other location businesses?
  • Response
    Innovative personalized recommendations solutions for Travel - Blog - What does Google Hotpot mean for other location businesses?
  • Response
    Response: arthritis
    [...]Innovative personalized recommendations solutions for Travel - Blog - What does Google Hotpot mean for other location businesses?[...]
  • Response
    Innovative personalized recommendations solutions for Travel - Blog - What does Google Hotpot mean for other location businesses?
  • Response
    Response: Finance.Yahoo.Com
    Innovative personalized recommendations solutions for Travel - Blog - What does Google Hotpot mean for other location businesses?
  • Response
    Response: video games live
    Innovative personalized recommendations solutions for Travel - Blog - What does Google Hotpot mean for other location businesses?
  • Response
    Innovative personalized recommendations solutions for Travel - Blog - What does Google Hotpot mean for other location businesses?
  • Response
    Response: playing online
    Innovative personalized recommendations solutions for Travel - Blog - What does Google Hotpot mean for other location businesses?
  • Response
    Response: game first
    Innovative personalized recommendations solutions for Travel - Blog - What does Google Hotpot mean for other location businesses?
  • Response
    Response: read more
    Innovative personalized recommendations solutions for Travel - Blog - What does Google Hotpot mean for other location businesses?
  • Response
    Innovative personalized recommendations solutions for Travel - Blog - What does Google Hotpot mean for other location businesses?
  • Response
    Response: arthur falcone
    Innovative personalized recommendations solutions for Travel - Blog - What does Google Hotpot mean for other location businesses?

Reader Comments (1)

I do agree with all the ideas you have presented in your post. They are very convincing and will definitely work. Thanks for the post.

January 30, 2011 | Unregistered Commentershinra

PostPost a New Comment

Enter your information below to add a new comment.

My response is on my own website »
Author Email (optional):
Author URL (optional):
Post:
 
Some HTML allowed: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <code> <em> <i> <strike> <strong>