So how do you ensure that you convert them at that point? Encourage them to book somewhere despite the lack of availability?

One of the best things you can do is to show your visitor alternative hotel recommendations on the hotel page. Surprisingly, very few hotel booking sites do this, while it is already commonly accepted in the retail industry (think of Amazon's "you might also like...").

Of course those alternatives need to be relevant to the user and close to the place they have just found. But by showing similar hotels in a very prominent place on the page, you are very likely to reduce bounce rates and increase your chances of conversion.

You will also gain trust and loyalty if the hotel recommendations were spot on.

Finding similar products within a database of several thousand hotels is certainly something the LikeCube semantic engine can deliver, so if booking abandonment is a familiar issue, contact us.